298 results in Marketing Communications Books

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Strategic Brand Management: Surviving the Competitive Environment
Rajat K Baisya
Jan. 5th, 2026
£41.99 £33.59
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi, Brandi Watkins
Dec. 26th, 2025
£42.99 £34.39
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
Alexander Godulla, Linjuan Rita Men
Dec. 26th, 2025
£42.99 £34.39
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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class
Xi Liu, Guilin Liu, Gaoxiang Xu
Dec. 12th, 2025
£145.00 £116.00
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The Psychology of Public Relations: From Industry Practice to Societal Challenges of the Profession
Michał Chmiel
Nov. 5th, 2025
£43.99 £35.19
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Corporate Advocacy: A Strategic Communications Approach
Yvette Sterbenk
Nov. 4th, 2025
£39.99 £31.99
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Emotional Intelligence and Public Relations: EQ is the New IQ
Weiwu Zhang
Nov. 3rd, 2025
£145.00 £116.00
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Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
Oct. 31st, 2025
£59.99 £47.99
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Strategic Communication for Impactful Partnership
Manisha Pathak-Shelat, Ruchi Tewari, Sushama Oza
Oct. 31st, 2025
£35.99 £28.79
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Manage the Message, Change the Outcome: An Executive’s Guide to Crisis Management
Tara Goodwin
Oct. 27th, 2025
£32.99 £26.39
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Social Sector Communication: Concepts, Strategies and Case Studies
Jaishri Jethwaney
Oct. 27th, 2025
£42.99 £34.39
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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior
Małgorzata Karpińska-Krakowiak
Oct. 16th, 2025
£145.00 £116.00