154 results in International Marketing Books

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Strategic Brand Management: Surviving the Competitive Environment
Rajat K Baisya
Jan. 5th, 2026
£41.99 £33.59
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Business Relationships and Networks: Disruption, Crises and Rapid Responses
Anna Bengtson, Susanne Åberg, Peter Thilenius
Nov. 11th, 2025
£145.00 £116.00
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Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World
Květa Olšanová, Gina Cook, Marija Zlatić
Sep. 2nd, 2025
£43.99 £35.19
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Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion
Satyendra Singh
Aug. 20th, 2025
£52.99 £42.39
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Recycling and Lifetime Management in the Textile and Fashion Sector
Kirsi Niinimäki
Jul. 30th, 2025
£48.99 £39.19
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Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects
Marzanna K. Witek-Hajduk, Magda Górska Grginović, Bartosz Targański
Jun. 16th, 2025
£145.00 £116.00
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International Marketing: Strategy and Theory
Sak Onkvisit, Michael A. Merz, John J. Shaw
Jun. 4th, 2025
£81.99 £65.59
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Nostalgic Branding in the Toy Industry
Kamil Lubiński, Magdalena Grębosz-Krawczyk
Apr. 24th, 2025
£52.99 £42.39
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Nation Branding in the Americas: Contested Politics and Identities
Efe Sevin, César Jiménez-MartÍnez, Pablo Miño
Mar. 25th, 2025
£52.99 £42.39
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Values in Contemporary International Business
François Goxe, Sophie Nivoix, Michaël Viegas-Pires
Mar. 11th, 2025
£145.00 £116.00
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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
Anna Grudecka, Marzanna K. Witek-Hajduk
Jan. 30th, 2025
£38.99 £31.19
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Contemporary Cases in Management: Perspectives from Emerging Markets
Shalini Aggarwal, Ashish Gupta
Dec. 26th, 2024
£36.99 £29.59