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Marketing in China and East Asia CC 4V book cover

Instructor Resources

1st Edition

Marketing in China and East Asia CC 4V

Edited By David Tse, Kineta HUNG, Bernd Herbert Schmitt, Daniel Bello

1600 Pages

by Routledge

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Book Series

This book is included in the following book series:

Critical Concepts in Asian Studies

Related Subjects

Asian Studies Asian Business Chinese Business Marketing Advertising Consumer Behaviour Brand Management Area Studies Asian Studies (General) Chinese Studies Business, Management and Marketing Economics, Finance, Business & Industry

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